> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.crisp.chat/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Does the Crisp chatbox display ads

*Learn whether Crisp displays ads inside the chatbox installed on your website.*

Crisp will not show ads on your website or inside your chatbox. The chatbox may display Crisp branding depending on your plan, but that branding is not advertising and can be removed when your workspace uses an eligible white-label plan.

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# ${color}[#0080dd](No ads in the Crisp chatbox)

Crisp does not inject third-party ads, banners, sponsored links, or promotional content into your website through the chatbox.

This applies whether your workspace is on the **Free**, **Mini**, **Essentials**, or **Plus** plan.

#### ${color}[#445055](Branding is different from advertising)

Some plans may display the **We run on Crisp** branding in the chatbox or email conversations. This is a Crisp product label, not an ad placement.

If you need a white-labelled customer experience, read this article: [How to remove "We run on Crisp" branded links?](/en/article/how-to-remove-we-run-on-crisp-branded-links-dkrg1d/)

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# ${color}[#0080dd](Why Crisp can offer a free plan)

Crisp is based on a freemium model. A free plan helps small teams get started, while paid plans support advanced features, higher limits, white-labelling, AI usage, and other business needs.

You can learn more about the early Crisp business model here: [Scaling Crisp to The Next 100k Users](https://crisp.chat/en/blog/scaling-crisp-to-the-next-100k-users/)