This article explains how to use workflows, events, segments, and campaigns together to build a simple automated drip campaign.

A drip campaign works best when your product already emits useful events. A workflow can push or react to those events, update the user's context, and help your team send the right campaign message at the right step of the customer journey.

Video Guide: Automating customer journey with Crisp Campaigns and Chatbot

Let's see in action how we can combine the Workflow Builder and the Campaign builder feature to easily trigger Campaigns from any workflow.

1. Look for "Push Event" in Action Blocks → Update User

2. Name your Event

3. Create your Automated Campaign

4. Use the Event you set during step 2

Updated on: 04/05/2026