Articles on: Crisp Campaigns

How do I use the Dedicated IP?

The Dedicated IP feature allows you to send all your emails from your own IP address instead of a pooled IP. 

This article will guide you to set up, maintain, keep a good reputation and why it is important!

The Dedicated IP plugin is available as a separate checkout item; $55 paid monthly. Note that you can subscribe from the Unlimited plan and only with a custom email domain.

By default, Crisp sends emails using shared IPs. It means that the IP used to send your Crisp emails can will be also used by other Crisp users. This solution is cost-effective but comes with a tradeoff: Your emails could have a bad reputation and are more likely to go to Spam

Crisp uses different IP Reputation Pools, so we try to share IPs with brands that have the same behavior.

Why using a dedicated IP?

A dedicated IP is a brand new IP that reputation has to be build from scratch. You have neither a good reputation or a bad one.
Email deliverability is key but it’s also tricky to maintain a good reputation with external factors such as the email list or email content quality or even Internet Service Providers (ISPs).
To go further, you need to understand that ISPs use your IP address to identify you as a sender, track sending your behavior, and finally assign an IP reputation score.

The better behavior the better delivery rates.

To create your reputation you need to follow a process or else your reputation and therefore email deliverability will be affected.

Using a dedicated in Crisp to send emails has comes with a few different benefits

It will increase your recipients limits. So you will be able to send your campaigns to more than 10 000 recipients.
It provides better deliverability so your emails are less likely to reach spam.

How to upgrade to a private IP?

To upgrade to a dedicated email IP:

Open your Crisp Dashboard;
Go to the Plugins tab;
In the Plugins tab, search for the "Dedicated Email IP" plugin;
Click on "Install" (make sure you have a payment method on file);
Go to your website settings: click on the "Settings" icon on the left sidebar, then click on "Websites" and select the target website in the list;
Select Advanced configuration;
Go to Outbound email IPs;
Click on "Get your private email IP";
Once upgraded, you'll see the private IP we assigned you;
You have nothing else to do, you're all set (you can use an email testing tool to check all emails are now delivered using the private IP);

IP status before you upgrade:

Your current email reputation pool is low, let's upgrade to a private IP!

IP status after you upgraded:

You are now using a private email IP. It's yours only!

How to warm up my brand new dedicated IP?

To avoid to be flagged as a poor reputed IP you need to slowly warm up the IP. It need to be ingested by ISP as healthy. 

If you start by sending a large campaign your IP it will trigger warnings and your IP will be flagged as suspicious. 

Better build a reputation than restore one.

When it comes to IP warm up, the slower, the better.

First you need to choose a list of personal emails, some will could end up in spam folder, but that is normal as you are building your reputation. Just drag the messages out the the spam folder into your inbox. 

Once you have done this with your personal emails, you can start sending to your contact list, choose contacts that you well know and with a real engagement, you absolutely want to avoid to be manually dropped in spam or send a campaign to unverified or fake email addresses.

Every step of the way, you’ll have to pay attention to your engagement rate.

Use these general guidelines to ensure your IP warming goes as smoothly as possible. The best way to start is to create a warm-up schedule based on your own sending practices and business needs.

Start with a low sending volume of 5,000 total subscribers across all mailbox providers.
Send to your most engaged subscribers first and gradually introduce other segments of your list with less engaged subscribers.
Double your sending volume every three to four days until you reach your maximum daily volume.
Don't force through volume just to hit the volume threshold for that day. For example, if you are sending to 10,000 subscribers on day five, but your send volume for that day is for 8,500 subscribers, don't bother coming up with another 1,500 subscribers to make up the difference. Allow for natural daily fluctuations and just cap the volume for the day.

Monitor your bounce logs for deliverability problems. Mailbox providers have different tolerances for increasing volume on a new IP.

If deliverability problems still occur, you can try these things:

Pause sending or reduce volumes to allow spam filters to adjust to the new IPs.
Stop sending to mailbox providers where policy blocks occur; then troubleshoot and fix the cause. Resume sending only after the issue has been fixed.
Make sure your complaint processing and bounce processes are working correctly.

How to monitor your reputation in Crisp?

You can monitor your dedicated IP reputation by going to:
Website Settings
Advanced Configuration
Outbound Email IPs

You’ll find as well the logs of your latest delivery errors if any.

What are the limitations of Crisp's Dedicated IP?

Default, the limitation is 100K emails per campaign, but you can increase this quota on your own by going to:
Website Settings
Limit Usage & Legal
Limits & Quotas Usage

Updated on: 11/03/2024

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