Articles on: Crisp Campaigns

How to subscribe to the dedicated IP option

This tutorial covers how to use and subscribe to the a dedicated IP for your emails.

By default, Crisp sends emails using shared IPs. It means that the IP used to send your Crisp emails can will be also used by other Crisp users. This solution is cost-effective but comes with a tradeoff: Your emails could have a bad reputation and are more likely to go to Spam

Crisp uses different IP Reputation Pools, so we try to share IPs with brands that have the same behavior.

A dedicated IP is an additional service to our Unlimited plan which will be billed separately on a monthly basis: 55$ / month

Why using a dedicated IP

Using a dedicated to send emails has comes with a few different benefits

It will increase your recipients limits. So you will be able to send your campaigns to more than 10 000 recipients.
It provides better deliverability so your emails are less likely to reach spam.

How to upgrade to a private IP?

To upgrade to a dedicated email IP:

Open your Crisp Dashboard;
Go to the Plugins tab;
In the Plugins tab, search for the "Dedicated Email IP" plugin;
Click on "Install" (make sure you have a payment method on file);
Go to your website settings: click on the "Settings" icon on the left sidebar, then click on "Websites" and select the target website in the list;
Select Advanced configuration;
Go to Outbound email IPs;
Click on "Get your private email IP";
Once upgraded, you'll see the private IP we assigned you;
You have nothing else to do, you're all set (you can use an email testing tool to check all emails are now delivered using the private IP);

IP status before you upgrade:

Your current email reputation pool is low, let's upgrade to a private IP!

IP status after you upgraded:

You are now using a private email IP. It's yours only!

Warming up your IP's 🥳

Use these general guidelines to ensure your IP warming goes as smoothly as possible. The best way to start is to create a warm-up schedule based on your own sending practices and business needs.

Start with a low sending volume of 5,000 total subscribers across all mailbox providers.
Send to your most engaged subscribers first and gradually introduce other segments of your list with less engaged subscribers.
Double your sending volume every three to four days until you reach your maximum daily volume.
Don't force through volume just to hit the volume threshold for that day. For example, if you are sending to 10,000 subscribers on day five, but your send volume for that day is for 8,500 subscribers, don't bother coming up with another 1,500 subscribers to make up the difference. Allow for natural daily fluctuations and just cap the volume for the day.

Monitor your bounce logs for deliverability problems. Mailbox providers have different tolerances for increasing volume on a new IP.

If deliverability problems still occur, you can try these things:

Pause sending or reduce volumes to allow spam filters to adjust to the new IPs.
Stop sending to mailbox providers where policy blocks occur; then troubleshoot and fix the cause. Resume sending only after the issue has been fixed.
Make sure your complaint processing and bounce processes are working correctly.

Updated on: 13/06/2022

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