Crisp Helpdesk implements good practices to be as search engine friendly as possible. This helps improve the SEO for your own Helpdesk, which may then be searched directly from Google by your users when they have a question.

We think it's important that your Helpdesk content can be indexed and linked by search engines and crawlers so that your articles can be accessed from external search engines (eg. Google), but also easily shared on social networks (eg. Facebook and Twitter).

This is why Crisp Helpdesk implements the following industry good practices:

A Robots (robots.txt) file is available for your Helpdesk (see an example from our own Helpdesk)
A Sitemap (sitemap.xml) is generated for your Helpdesk, which helps Google index all your pages and keep them up-to-date (see an example from our own Helpdesk)
Semantic HTML elements are used, to hint search engines about the relevant sections of your Helpdesk page (eg. the article content)
Your Helpdesk can be recognized in the Open Graph, which helps show previews of pages when you share it in Facebook and Twitter links.

Also, Crisp Helpdesk ensures no dead link ever occurs:

Permalinks are used, to allow articles or categories to be renamed without breaking the URLs pointing to them (using what we call a bang that is static in your article URLs, this is the short identifier string you see at the end of all your article and category URLs). Legacy URLs will point as permanent HTTP redirects to the newest URL of a renamed page.
Smart 404 error pages are shown to your users, in the event an article or category got removed, pointing them to other relevant articles they may be looking for
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