Learn how to connect Segment to Crisp so Segment identify calls can create and update Crisp contacts.

The Segment integration lets Crisp receive contact data from Segment. Crisp acts as a destination, which means data sent from your Segment sources can create or enrich contacts in Crisp.

Connect Segment to Crisp

1. Go to Crisp.
2. Open Plugins → Segment.

3. Click Connect to Segment.
4. In Segment, select the workspace and source to connect.
5. Click Allow.

Crisp can now receive contact data from Segment.

Create a Crisp contact with Segment Identify

To create or update a Crisp contact through Segment, use the Identify method. The email trait is required to create a Crisp contact.

analytics.identify('userId123', {
  name: 'John Doe',
  email: 'john.doe@segment.com',
  phone: '012346789',
  avatar: 'https://pbs.twimg.com/profile_images/834424630630817795/TfyS4uXb_400x400.jpg'
});

When Segment sends the identify call, Crisp uses the supported traits, such as name, email, avatar, and phone, to update the contact.

Track events with Segment

A Segment track call can look like this, but events are not currently available through the Segment integration:

analytics.track('Completed Purchase', {
  revenue: 42.99,
  shippingMethod: '2-day',
  category: 'Conversion'
});

Identify conversations on the frontend

Segment identifies contacts and events, but conversations happen on the frontend. To attach the Segment identity to the Crisp chatbox session, listen to Segment identify calls and pass the user data to $crisp.

analytics.on("identify", function(event, properties, options) {
  if (properties.email) {
    $crisp.push(["set", "user:email", properties.email]);
  }

  if (properties.name) {
    $crisp.push(["set", "user:nickname", properties.name]);
  }
});

Updated on: 03/05/2026