Hugo is Crisp’s AI Support Agent, designed to handle conversations efficiently while giving you full control over costs. This article explains how Hugo is priced, how credits work, and what happens once they are consumed.

There’s no separate subscription required to get started — you simply use the Hugo credits included in your Crisp plan.

Hugo Credits per Crisp Plan

Each Crisp plan includes a monthly amount of Hugo credits, expressed in USD value:

• Crisp Mini: $5 of Hugo credits
• Crisp Essentials: $25 of Hugo credits
• Crisp Plus: $75 of Hugo credits

Those credits are offered and included as part of your Crisp Plan. These credits reset every billing cycle (4th of the month).

How Hugo Billing Works

Hugo credits are token-based.

That means:

• The longer and more complex a conversation is,
• The more tokens are consumed,
• And the higher the cost of that conversation.

On average, a full Hugo-handled conversation costs around: ~$0.05 USD per conversation including the margin we take for everything you benefit while using our platform.

This may vary depending on:

• Message length
• Knowledge base usage
• Follow-up depth
• Language complexity

Frequent Asked Questions

Are workflows counted in Hugo pricing?

No. Workflows are not billed as Hugo usage. You can continue to use workflows freely without consuming Hugo credits. For instance if you used to have a MagicReply block, it will still be counted as before.

What if I don’t want Hugo to answer, and only want workflows like before?

You have two options:

1. Disable Hugo entirely

• Go to: Agent Activation
• Toggle off Engage Hugo AI Agent

2. Keep Hugo enabled, but route to workflows

• Hugo can coexist with workflows
• You can decide when a workflow should handle the conversation instead of Hugo

You stay fully in control.

What is “Pay-As-You-Go”?

By default, once your Hugo credits are fully consumed:

👉 Hugo will stop answering automatically

If you want Hugo to continue answering beyond included credits, you can enable Pay-As-You-Go:

• Go to: AI Agent → Billing → Pay As You Go
• Enable Pay-As-You-Go

You can also:

• Set billing limits
• Prevent overspending
• Ensure Hugo never exceeds your defined budget

Updated on: 04/02/2026